Rihanna confirms her new brand FENTY with LVMH with this new video campaign.
“Women are forces of this earth. We are multifaceted, complex, vulnerable yet bulletproof, and Fenty speaks to all of our intricacies“, said Rihanna. “It was imperative that we created a line versatile enough to embrace and celebrate us.”
Rihanna is the first black woman to head a major fashion house in Paris, she is making history and aims to continue to highlight and elevate the importance of diversity.